Brian Baucom

Executive Summary


Brian’s a strategic, high-impact, marketing and business development leader with over 23 years of experience driving revenue, market expansion, and brand recognition and trust. Built for extreme scale, he has proven successes in guiding multi-million dollar revenue expansion through his sales leadership, pioneering go-to-market strategies, and leading high-impact business transformations - including #3 on Inc.500’s fastest-growing companies in US as a co-founder. He’s an expert in B2B and B2C marketing, strategic partnerships, client engagement, communications and cross-functional team leadership. He designs empowering processes that improve sales expertise, customer acquisition and loyalty, and consistent messaging across a company. Adept at working with C-level executives to align marketing and sales strategies with business goals and company values, he creates long-term profitability and market dominance for his brands.


Expertise / Accomplishments:
• As co-founder, helped grow a startup from garage to $100M+ annual company, Inc. 500 #3 fastest growing company in US,
and 9-figure acquisition in six years. 
• Company executive team building and leadership
• Oversees marketing, product offerings/development, creating millions in direct and reseller online sales 
• Content marketing, event marketing (Bonnaroo, Macworld, CES) social marketing, PR, advertising, customer discovery/retention
• Alliances and corporate strategy development - Apple, Amazon, Best Buy, Walmart, Microsoft, Zeiss, AT&T and many others
• Sales lead with proven track record of success and happy associates
• Product innovation and design 
• Brand creator, web, social, mobile application, design lead for CPG, healthcare, skincare line, and consumer tech
• Lean startup expert

Professional Experience

General Manager
Innovation Management LLC | Chapel Hill, NC | 2020 – Present
Brian is General Manager of Innovation Management LLC, a global strategy and insights consulting business. Working with multi-national organizations and emerging brands, he focuses on new products and service development, channel strategy, marketing and sales execution.

Operating Partner
2nd Line Equity | Raleigh, NC | 2023 – 2025
Brian is Chief Marketing Officer for several firms under the equity group. He is focused on building revenue for these firms and positioning them and their teams for long-term growth and success through powerful insights and instituting best current marketing practices and technologies.
• Implemented data-driven marketing strategies - SEO, social, PR, content - increasing marketing ROI significantly.
• Provided C-suite advisory on business expansion, enhancing investor confidence and long-term sustainability.

CMO 
Voxelight, LLC, Sunscreenr | Chapel Hill, NC | 2018 – 2020
Brian oversaw all facets of sales and marketing for Voxelight, including setting sales strategy, branding, sales and marketing execution, business development relationships and team building.
• Helped shape product development for unique UV Camera technology • Company executive team building through his hires 
• Visibility and positioning for product and brand, including launch to 3,400 Walmart stores
• Content marketing, social marketing, PR, advertising and customer discovery and engagement
• Alliances and corporate fundraising, generating $M in revenue

SEAL Innovation, Inc.
MyGivingBook, Inc. | Raleigh, NC | 2014 – 2018
As Co-founder and CEO at MyGivingbook, Brian was responsible for all web platform design, app design, key partner acquisition, business development,
sales and marketing efforts.
• Secured business development agreements with Google, Rackspace and others
• Developed, designed and sourced social commerce platform. 
• Designed and sourced Android and iOS applications of MGB platform.

Senior Vice President, Sales & CMO
Greenwave Scientific / Mohu, Inc. | Raleigh, NC | 2011 – 2013
• Established retail relationships with Walmart, Best Buy, Amazon, and other major retail 
• Oversaw revenue increase of over 8X during tenure, increasing Amazon ranking from #800 to  #3 in all TV and Video under his leadership, only
trailing Roku and Apple. 
• Defined, executed and launched all sales and marketing efforts for consumer electronics and antenna division. 
• Directed all digital, social marketing, advertising and PR efforts, maximizing ROI and profitability. 
• Secured regular reviews with outlets such as CNET, Gawker Networks, Apartment Therapy, PC World, MSNBC, Lifehacker, HDTV Magazine and many others. 
• Worked closely with Engineering to design and create game-changing products. 
• Performed detailed market analysis to determine "capture-able" market sizes. 
• Designed and created all websites and content, advertising, packaging and marketing assets for the company. 
• Built, hired, and led sales and marketing teams as needed.

Consultant and Fractional CMO/CRO 
Multiple firms | Durham, NC | 2008 - 2011
• Teamed with emerging and established mobile and consumer electronics companies to establish market share for SaaS apps, B2C products to both consumer and enterprise clients.
• Secured and managed sales agreements with brands such as Best Buy Mobile, Target, AT&T, InComm and other tier one partners to maximize profits and create new revenue streams.
• Secured featured product reviews - feature Business Section New York Times, CNN feature segment, CNET, amongst others for ecomm/retail launch support. 
• Managed all facets of sales strategy, from targeting prospects, securing CEO/CSO/EVP level meetings, to creating and giving presentations to executive
decision-makers.
• Designed mobile UI, sales and marketing collateral, retail packaging, logos, in-store, web, email and print advertisements and promotions. 
• Planned, organized and managed presence at major events such as CES, World Mobile Conference, CTIA, Best Buy Mobile and retail partner sales trainings

Director of Marketing
Digital Lifestyle Outfitters | Charleston, SC | 2001 – 2008
• Co-founder responsible for digital marketing activities, early operations, social, public relations, website and ecommerce marketing, for bootstrapped
$0 to $135 million a year consumer electronics company. 
• Authored and managed key sales deliverables for products ranging from presentations, FAQs, product pages, websites, interactive video,, web and more. 
• Marketing expertise helped position DLO for acquisition by large multi-national competitor in 2007. 
• Managed and led cross-functional teams, and directed outside contractors / consultants. 
• Directed strategic media relations campaigns for brand and products, regularly securing featured reviews in highest profile national and international print, television and online outlets like the Wall Street Journal, New York Times, CNET, Rolling Stone among many others.
• Managed advertising, web strategy, purchasing and placement for DLO brand, DLO.com and everythingipod.com with both internet and print properties. 
• Managed and supported the product launch process, including rollout timelines, global positioning, channel marketing communications, and consumer publicity. 
• Planned, organized, budgeted and led DLO presence at major events such as CES, EHX Home Show, Macworld, Apple Expo Paris, Best Buy sales trainings among others. 
• Selected and managed sponsorships to enhance brand exposure at music and cultural festivals including Bonnaroo, SXSW, and at major marathons
and other targeted exposure events.

Education
🎓 B.A., Political Science | Hampden-Sydney College

Core Competencies & Skills

📌 Strategic Business Development | 📌 Sales & Marketing Leadership | 📌 Client Engagement & Retention
📌 Corporate Strategy & Alliances | 📌 Social, Digital & Content Marketing | 📌 B2B/B2C Sales Execution
📌 Product Innovation & Market Expansion | 📌 Brand Development & Positioning | 📌 CRM & Lead Generation
📌 Investor & Stakeholder Relations | 📌 Cross-functional Team Leadership |
📌 Data-Driven Decision Making